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Tips for writing a marketing plan

Before you begin marketing your business effectively you need to plan what you are going to do, decide how often and understand why you are implementing each activity to increase the awareness of your...

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I need to write a marketing plan – where do I start?

Marketing is a key part of your business success - and you should use a marketing plan as a basis for executing your marketing strategy. A marketing plan sets out clear objectives and lists the actions...

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Writing an effective press release

You may wish to use the services of a PR expert to help you with your marketing and publicity, however it is not essential. Here’s a quick guide to help you to write an effective press release   What's...

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7 Good Reasons Why Companies Should Blog

We often have this discussion with clients. ” Why should we have a blog? “. It’s a good question and most customers eyes glaze over when we mention their blog. I don’t have the time.. We don’t want to...

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What is a Blog

The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. But what can a business blog really do for you? What is a Blog? According to Pyra Labs Blogger, "A...

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New to Blogging?

In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online, according to Technorati, a blog tracking firm. As of...

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December 2011 News

Welcome to our Christmas issue of the In View News. It’s been a tough year for all so we'd like to begin by thanking you sincerely for your valued support this year. We’ve had an interesting array of...

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